Looking ahead to 2025, we believe the Canadian and U.S. economies will continue to see positive economic momentum. Consumption in these economies held up well in 2024, despite elevated inflation rates and borrowing costs.
We expect conditions for Canadian and U.S. households to improve somewhat in the year ahead as the central banks continue to cut rates (albeit perhaps just 2–4 times more) and inflation continues to moderate and remain contained. Wage growth should also remain above inflation rates, which means consumers continue to benefit from positive real wages.
While economic growth in Canada should pick up early in the year helped by lower interest rates and temporary government stimulus, growth will likely ease in the second half as immigration slows sharply and the threat of U.S. tariffs looms. The U.S. economy could cool a bit next year towards 2%, but we do not expect a downturn or a recession in either country. The services sector in both economies may moderate, as consumers — particularly lower-income households — spend less on areas like travel, dining, and housing services.
However, we expect Gross Domestic Product (GDP) growth to remain solid. Two key reasons could drive this:
- The lower central bank policy rates, even if marginally below current levels, should flow through to the real economy by the end of 2025, supporting household and corporate consumption.
- Proposed U.S. pro-growth policies, including deregulation and tax cuts, should start to take shape by year-end and could drive consumption as well as positive sentiment in financial markets.
These may be offset by uncertainty around tariffs and trade wars, but we see this risk contained more to specific industries and global peers. It should not outweigh the broader pro-growth impulses we may see by year-end 2025.
The charts shows how the average Canadian hourly wage outpaced inflation in 2024.
The charts shows how the average Canadian hourly wage outpaced inflation in 2024.
Perhaps a key source of strength for the Canadian and U.S. economies has been their resilient labour markets. Generally, when consumers are secure in their employment, they feel more confident in spending — and consumer spending makes up about 55% of Canadian GDP and about 70% of U.S. GDP.
In 2024, the labour markets moderated but remained healthy versus historical levels. For example, the unemployment rate climbed to 6.8% from a low of 5.7% earlier this year but remains below the long-term average of around 8.0%. Similarly in the U.S., the unemployment rate increased from a post-pandemic low of 3.4% to around 4.1%. Nonetheless, even at 4.1%, the unemployment rate remains well below long-term U.S. averages of closer to 5.7%.
In our view, the labour markets in Canada and the U.S. appear to be normalizing after a period of outsized strength following the pandemic. The supply of labour has steadily moved higher, with more new entrants to the labour market.
Meanwhile, the demand for labour seems to be cooling, as job openings across industries have moved lower. This better balance between supply and demand of labour has helped cool potentially overheated labour markets in recent years.
We believe leading indicators of the labour market all point to further modest cooling ahead. These include fewer job openings as well as easing of broader metrics such as the Fed’s Labor Market Conditions Index.
While the Canadian and U.S. unemployment rates may rise modestly, we believe they will remain contained, under 7.5% in Canada and under 4.5% in the U.S.
As with economic growth, we may see a reacceleration of the labour market toward the end of 2025. In our view, lower borrowing costs, growing use cases in artificial intelligence (AI), and potential U.S. pro-growth policies could spark incremental hiring activity.
Perhaps the wild card in the labour market outlook is proposed new immigration policies in both Canada and the U.S. If we see an outsized reduction in the labour force, this could create a supply shock. This in turn may force employers to push wages higher, especially in low-cost labour industries such as restaurants, manufacturing, and hospitality.
This could raise inflation further, particularly in the services sector. If more extreme policy proposals are avoided, however, the Canadian and U.S. labour markets should be able to absorb a modestly lower labour supply with minimal wage disruptions.
The chart depicts the decrease in job vacancies in Canada over the past 3 year as well as a similar trend in U.S. job openings over the same period.
The chart depicts the decrease in job vacancies in Canada over the past 3 year as well as a similar trend in U.S. job openings over the same period.
Overall, we expect the trend for Canada core inflation rates to remain downward, potentially reaching 2% in 2025. In the U.S., the path may be bumpier, and inflation could settle in the 2%–3% range rather than hitting the Fed’s target and staying there.
Canada core inflation (CPI-trim) has been cut in half since it peaked at 5.8% in 2022. While further progress was made in 2024, the pace of disinflation has slowed. However, we think that lower shelter inflation, cooling wage growth, and spare capacity in the economy will help alleviate some of the remaining price pressures. Looking specifically at shelter which accounts for about one-third of the CPI basket and is comprised of rented and owned accommodation, a slowing population growth will likely weigh on rental inflation, while mortgage interest cost inflation will likely drop further as the BoC continues to cut its policy rates.
In the U.S., the potential for loose fiscal policy, higher tariffs and immigration restrictions poses upside risks to inflation. Goods inflation may see a modest one-off increase in prices if universal tariffs are implemented, but this is unlikely to be an ongoing source of inflation that would force the Fed to resume rate hikes. Ultimately, services inflation will be the key driver of inflation trends in 2025.
Perhaps the good news for investors is that we expect inflation rates to remain contained and do not see a return to the above 4% inflation figures that we saw in the post-pandemic period.
This chart shows the path of core goods, core services and core CPI since 2020.
This chart shows the path of core goods, core services and core CPI since 2020.
We see the BoC and Fed continuing their rate-cutting cycles in 2025 to gradually remove restrictions on the economy. With the BoC policy rate at 3.25%, and the central bank's preferred measures of core CPI around 2.5%, which is within the 1% – 3% target range, we believe there is room to bring rates down to a less restrictive stance, with the rates perhaps settling in the 2.25% – 2.75% range. The Fed funds rate is now around 4.5%, and core personal consumption expenditure (PCE) inflation at about 2.8%, which should allow the Fed to lower rates to 3.5% – 4%.
This recalibration by the BoC and Fed is backed by improvement in inflation rather than an economic downturn, which continue to support the expansion, likely keeping both economies on track for a soft landing. In general, a neutral monetary policy rate tends to be about 1% above inflation rates, which we see settling near 2% in Canada and 2% – 3% for the U.S. This implies perhaps a relatively shallow set of rate cuts ahead.
The BoC began cutting rates in 2024 as core inflation moderated toward its target range. The Fed followed suit as its employment and price mandates returned to better balance, with the labour market normalizing and inflation gradually moderating. However, the Fed’s preferred core PCE inflation gauge remains above the 2% target, and the pace of disinflation in the U.S. has slowed.
In addition, U.S. pro-growth policies could drive some resurgence in economic growth, potentially spurring more hiring, while immigration reform could reduce the number of available workers. Any tightening in U.S. labour markets or rise in inflation would reduce the need for rate cuts, while a deterioration in the growth outlook could cause the Fed to cut rates more than currently expected.
This chart shows the path of the Bank of Canada policy rate and the Fed's federal funds rate since 2022 and the market-implied path through 2025.
This chart shows the path of the Bank of Canada policy rate and the Fed's federal funds rate since 2022 and the market-implied path through 2025.
In 2024, U.S. large-cap stocks delivered their second consecutive year of more than 20% gains for the first time since 1998, and the TSX posted its best calendar-year performance since 2009. This strength has been underpinned by a resilient consumer, rising corporate profits, and central bank easing, conditions that we expect to persist in 2025. Returns are likely to moderate and volatility to pick up, but we think the rise in stocks will continue into its third year.
Historically, a recession, central bank interest rate hikes, or an exogenous shock ends bull markets. While the latter is tough to handicap, we don’t see an economic downturn or the resumption of the BoC and Fed tightening on the horizon.
Rising incomes and newly-announced Canadian fiscal stimulus will support spending, lending standards are easing, and the manufacturing sector may stage a recovery in 2025. This is all with the backdrop of the BoC and Fed looking to remove their restriction on the economy and shift to a neutral stance.
Despite solid fundamentals, Year 3 of this bull market may not be as smooth of a ride. Policy uncertainty around trade, immigration and tariffs is high, as are expectations for pro-growth initiatives. Worries around inflation or growth may trigger pullbacks, which we would view opportunistically, as the longer-term uptrend remains intact.
Overall, earnings growth will have to do the heavy lifting for market returns, instead of further valuation expansion, implying slower gains but still positive returns. We expect TSX earnings growth to accelerate to 10% and S&P 500 profits to grow 10% – 15%, with the low end of the range as our base case expectation and the high end as a possibility if policies like corporate tax cuts are delivered.
This chart shows the average three-year path of the past 10 bull markets since 1949 versus the path of the current bull market.
This chart shows the average three-year path of the past 10 bull markets since 1949 versus the path of the current bull market.
We see the scope for market leadership to continue to broaden beyond U.S. mega-cap technology stocks in 2025, as investors look to investments that have less overseas exposure and potential for earnings growth and valuation expansion. We expect balanced performance between value- and growth-style stocks, strengthening the case for portfolio diversification.
U.S. mega-cap tech stocks have seen strong performance over the past two years, driven by enthusiasm around the growth potential of AI. But optimism alone isn’t the sole performance driver – these companies have experienced robust profit growth, compared with relatively lackluster earnings growth in other areas of the market.
Looking ahead to 2025, we believe opportunities are emerging in cyclical and value-style investments that could lead to broader leadership in the year ahead for a few key reasons:
- Profit growth is expected to be strong not only in mega-cap tech, but in cyclical and value-style stocks as well.
- U.S. value-style stocks also typically generate nearly 70% of their revenue from the U.S. versus around 50% for growth-style stocks. A higher share of revenue from the U.S. could make value stocks less sensitive to trade policy uncertainty.
- Finally, cyclical sectors such as financials and industrials — which together make up nearly 40% of the U.S. value index — could stand to benefit from deregulation and pro-growth policies from the incoming administration.
The TSX is also expected to see healthy profit growth in 2025, which could lay the foundation for another year of strong performance, albeit likely lagging U.S. stocks. In our view, this creates a favourable backdrop for broad participation in equity markets over the coming year, potentially rewarding those with well-balanced portfolios.
Diversification does not ensure a profit or protect against loss in a declining market.
The chart shows the expected earnings growth of various indexes in 2025.
The chart shows the expected earnings growth of various indexes in 2025.
In 2024, cash outperformed Canadian investment-grade bonds for the third time in the past four years, benefiting from a yield advantage. We see this trend reversing in 2025 as BoC interest rate cuts have driven cash yields below bond yields. Since yield is a key driver of fixed-income returns, this sets the stage for bonds to outperform cash in the year ahead, as they have in 16 years since 2003. Further BoC rate cuts could cause cash yields to fall more than intermediate- and long-term bond yields, likely steepening the yield curve and widening the yield advantage of bonds over cash.
Many investors have gravitated towards cash and cash-like instruments over the past few years, such as money market funds and GICs, as these investments have offered favourable yields. However, while cash can provide important benefits, holding too much cash or cash-like investments can present risks, such as the potential for lower returns over the long term. For perspective, since 2002, cash has generated annualized returns of 1.9%, compared with 3.9% for Canadian investment-grade bonds.
Within Canadian investment-grade bonds, we see an opportunity to extend duration with intermediate-and long-term bonds and bond funds, which can potentially lock in higher yields for longer. Bond prices typically rise in value when interest rates fall, and vice versa, providing the opportunity for higher values as the BoC continues cutting rates.
On the credit side, investment-grade credit spreads — which reflect the excess yield above Government of Canada (GoC) bonds to compensate for default risk — have tightened below their historical averages. We see modest opportunity for credit spreads to narrow further, and any potential widening could drive yields higher and bond prices lower. Resilient growth could provide a stable backdrop for credit conditions, allowing credit spreads to remain relatively contained.
This chart shows the path of Canadian bond and cash yields since 2020.
This chart shows the path of Canadian bond and cash yields since 2020.
With the BoC policy rate likely heading toward 2.25% to 2.75% and the Fed targeting 3.5% – 4%, a positive yield curve should keep intermediate-term government bond yields above these ranges. The BoC's and Fed’s balance sheet reduction programs, known as normalization or quantitative tightening, are expected to end soon, allowing both central banks to participate more actively in GoC and Treasury auctions to replace maturing bonds. This additional demand should support bond prices, in turn helping to keep yields relatively contained to the upside.
While 10-year yields could temporarily overshoot or undershoot these ranges, we believe there are guardrails on both sides. Additional BoC and Fed rate cuts and bond purchases should help keep yields mostly contained from rising meaningfully. On the other hand, resilient growth, uncertainty around inflation and deficit concerns in the U.S. could prevent yields from sustainably falling much further, in our view.
Despite pulling back from their recent peak as the BoC cut rates and U.S. yields declined, GoC 10-year yields remain attractive, above their average over the past two decades. Since GoC bonds serve as the benchmark for most Canadian investment-grade bonds, higher yields could potentially provide the foundation for solid returns ahead, with most of the contribution coming from income rather than price appreciation.
This chart shows the path and average of the 10-year Government of Canada yield since 2004.
This chart shows the path and average of the 10-year Government of Canada yield since 2004.
We expect 2025 to be another positive year for overseas economies and markets. However, momentum may continue to lag in the U.S., based on stronger U.S. trends in consumer spending, productivity and corporate profits.
While the timing and scope of potential tariffs from the new U.S. administration remain unknown, trade policy uncertainty adds another headwind that is likely to weigh on sentiment and valuations for overseas equities.
U.S. President Trump’s campaign pledges focused on imposing 25% universal tariffs and 60% tariffs on imports from China. Exports of countries with a large trade deficit with the U.S., such as China, Vietnam, Mexico, Germany and Japan, might be impacted, as tariffs will make their products pricier. While currency depreciation might partially offset these costs, trade disruption could also lead foreign firms to slow investment and hiring, weighing on economic growth.
We expect the new administration to take a targeted approach to tariffs at least initially, to gain concessions from other countries. China is most at risk for full implementation of tariffs, although policymakers there may stimulate the economy in response.
The threat of slowing exports may prompt other central banks to cut interest rates more aggressively than the Fed. The possible economic growth and central bank divergence may impact interest rate differentials, supporting a stronger U.S. dollar (USD). This is the case with the loonie as well, which is likely to remain near its 5-year low relative to the USD. Historically, overseas equities tend to underperform during periods of a strengthening dollar.
We continue to believe overseas stocks play an important role in diversifying portfolios, especially when considering the heavily discounted valuations and attractive dividend yields. However, the range of outcomes is wide. Trade and currency headwinds keep us cautious in the short term, expecting relative momentum to continue to favour U.S. equity asset classes in 2025.
The chart shows the path of Canada, U.S., Overseas and Emerging-market stocks earning per share estimates for the next 12 months.
The chart shows the path of Canada, U.S., Overseas and Emerging-market stocks earning per share estimates for the next 12 months.
Just as any successful baseball pitcher keeps hitters off balance by mixing in the occasional curveball, we expect markets will also keep investors on their toes in 2025, particularly with the Canadian Federal Election due by October and the U.S. transitioning to a new presidential administration with new policy proposals in play.
We expect U.S. trade policy will likely dominate headlines and drive bouts of volatility in markets. Given the U.S. is responsible for the majority of Canadian exports, implementation of tariffs on Canadian goods could make domestic exporters less competitive and weigh on Canadian economic growth. From a U.S. standpoint, implementation of tariffs could protect U.S. manufacturing interests but pose an upside risk to inflation and could weigh on U.S. economic growth through a reduction in household real income.
Additionally, many of the incoming U.S. administration’s proposed policies are viewed as adding to the U.S. budget deficit. This could lead to concerns over the sustainability of the U.S. fiscal situation which could surface throughout 2025, perhaps in the form of bond market volatility. While we believe the U.S.’ current fiscal path is a risk and potential headwind longer term, it does not pose a significant threat to our near-term outlook for an ongoing economic expansion.
Domestic politics could drive short-term bouts of volatility in markets as well. However, since 1972 the average return of the TSX during Federal Election years has been over 10%, highlighting that markets have historically been able to overcome short-term political uncertainty.
We also expect geopolitical tensions to continue to be a source of market volatility. In recent history this volatility has been short-lived, manifesting mainly in temporary spikes in oil and commodity prices, as well as some flight to safe-haven assets such as government bonds and gold. Barring any major escalation, we would expect these trends to continue in 2025, and we continue to monitor potential geopolitical unrest.
As we’ve outlined, we remain optimistic about the path of the economy and markets over the coming year, despite likely bumps along the way. Just as staying on balance is key for any hitter in baseball to square up a curveball, we believe maintaining a well-balanced portfolio will be key to successful investing in 2025.
The chart on the left shows the frequency of articles in American newspapers that discuss policy-related economic uncertainty and also contain one or more references to trade policy. The chart on the right is a visual representation of Canadian exports by country measured in Canadian dollars.
The chart on the left shows the frequency of articles in American newspapers that discuss policy-related economic uncertainty and also contain one or more references to trade policy. The chart on the right is a visual representation of Canadian exports by country measured in Canadian dollars.