Graph showing trade off between risk and return
 Bar graph showing about average equity fund investor, S&P 500 and TSX.
Source: Morningstar Direct, “Quantitative Analysis of Investor Behavior, 2025,” DALBAR, Inc. Annualized return for the past 30 years ending 12/31/2024. The S&P 500 is represented by the S&P 500 TR USD Index. An index is unmanaged and is not meant to depict an actual investment. Total returns include reinvested dividends. This study was conducted by an independent third party, DALBAR, Inc. A research firm specializing in financial services, DALBAR is not associated with Edward Jones. Past performance does not guarantee future results.

Important information:

Past performance does not guarantee future results. The TSX is an unmanaged index and cannot be invested into directly. Diversification does not guarantee a profit or protect against loss.