Community involvement
Edward Jones exists to make a difference in people's lives and have a meaningful impact on the world. We give back and actively work to strengthen the communities where we live and work, to enrich the lives of both our clients and our associates.
David Gunn
Principal,
President,
Edward Jones Canada
I am pleased to share our most recent Purpose, Inclusion and Citizenship Report illustrating the many ways Edward Jones is making a positive impact on the lives of our clients, colleagues, and communities. Across our firm, our unwavering purpose - to improve the lives of our clients and colleagues, and together, better our communities and society - guides every decision we make for those we serve.
A Year of Momentum
This has been a year of significant progress for Edward Jones Canada. Our advisors and associates across the country brought our commitment to corporate citizenship and community engagement to life. Through volunteerism, sponsorships, and donations, hundreds of our colleagues actively supported initiatives that matter most to our clients, their families, and our colleagues.
What Drives Us
At the heart of our business is a desire to make a meaningful, often generational impact on the lives of those we serve. We achieve this by building deep, personal, and trusted relationships with our clients to understand what matters most to them across health, family, purpose, and wealth. That’s why we proudly say: “We do money differently®”. We believe life is about much more than finances, and our approach reflects that by offering comprehensive planning, tailored advice, and personalized solutions.
Investing in Our People and Culture
A defining aspect of Edward Jones is the way we invest in our colleagues and foster a culture of inclusion, development, and growth. Our people choose Edward Jones because of our meaningful approach to client service and the rich opportunities for professional and personal advancement. This commitment was recognized in 2024 when Edward Jones Canada was named a Best Employer by Mercer.
Over the past year, we have continued to enhance our colleague experience by expanding resilience and well-being programs and reinforcing our commitment to diversity, equity, and inclusion (DEI). We remain particularly focused on supporting and elevating women in wealth management. One example is our partnership with Catalyst Inc., a global nonprofit dedicated to advancing gender equity and workplace inclusion.
Strengthening Our Communities and Financial Wellness
We deepened our dedication to financial literacy for Canadians of all ages. Through our Financial Fitness Marketplaces program, we supported more than 3700 high school students in 179 schools nationwide. We also launched the Achieve Program, open to all Canadians online, offering modules on topics like debt management, home buying, tax basics, and family financial conversations. Our goal is to build confidence and bridge the knowledge gap so more Canadians can take control of their financial futures.
Additionally, we reached a new milestone with our ongoing support and partnership with the Terry Fox Foundation, raising more than $1 million to invest in the best cancer research in Canada so that treatments, outcomes, and preventions that seem miraculous today become routine tomorrow.
Creating More Value for Our Clients
Providing more comprehensive planning and advice remains central to our strategic vision. This year, we invested in new planning software, explored innovative branch formats, and expanded into smaller markets across Canada. This type of momentum has made Edward Jones one of the largest independent full-service brokerages in the country, more than doubling client assets under care over the past six years and offering us the privilege to serve more than 190,000 clients nationwide.
We’re on a Journey to Grow our Positive Impact
As we move forward as a firm, we will continue to expand our team and deliver holistic financial solutions to millions of Canadians with unmet needs. Guided by our purpose and values, we will grow with intention to positively impact our clients, colleagues, and communities.
David Gunn
Principal, President, Edward Jones Canada
Serving Deeply
2025 Edward Jones Purpose, Inclusion and Citizenship Report: Serving Deeply
At Edward Jones, our purpose is to partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society.
Download our 2025 Purpose, Inclusion and Citizenship Report titled "Serving deeply" using the links below
Community Impact
Edward Jones takes pride in supporting The Terry Fox Foundation.