As a child I was precocious, competitive and loved learning, math and numbers came easy for me. When I was 8, I got my first job, selling greeting cards door-to-door depositing hundreds of rolled coins into my bank account. While I loved making money, I was very intentional about how I spent it, I always had a goal - my bike, my watch, my camera. I became very self-sufficient. I thought being a CPA would be ideal, but it wasn’t just the numbers I loved, it was more the influence I could have in helping others.
When I became a financial advisor, I quickly learned that, while I loved managing money, to my female clients, money and investing made them feel overwhelmed, uncomfortable and less than capable. I knew these women were smart and capable, so I began to focus on them, what was important to them and then gently engaging them in the world of finance in a way that empowered them.
That’s why my true purpose is about creating an environment where every woman is encouraged to learn, to grow and to gain the knowledge she needs to feel confident in her life and in her financial future.
I use a savvy, confident lifestyle approach to address the unique challenges that face many women. By gently guiding them through my established process, I design prioritized goals that are aligned with their values and vision. A personal investment strategy is created to delicately balance their desire for safety with their need for income and growth.
I joined Edward Jones after a career as a Chartered Professional Accountant. I proudly earned a Bachelor of Commerce degree from the University of Saskatchewan.
I am active in the Saskatoon community as vice chair of the U of S Board of Governors, chair of the board for Quint Development Corporation, past president of the Saskatoon Women's Network and a member of the YWCA Women of Distinction Awards planning committee. In 2017, I was nominated for a YWCA Women of Distinction Award.
- Wealth Strategies
- Retirement Savings Strategies
- Intergenerational Planning
- Estate & Legacy Strategies
- Socially Conscious Investing
My Personal Interests
- Spending Time with Family
- Community Outreach
Office Address270 Acadia Drive
Saskatoon, SK S7H 3V4
Phone NumberJoy Crawford at (306) 986-0663
|Mon||09:00AM - 04:30PM|
|Tue||09:00AM - 04:30PM|
|Wed||09:00AM - 04:30PM|
|Thu||09:00AM - 04:30PM|
|Fri||09:00AM - 02:00PM|
|Sat||By Appointment Only|
|Sun||By Appointment Only|
- Web Conferencing
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