Wayne Robert's head shot.
Download Photo (JPG)

Wayne Roberts

Principal,
Head of Business Segments

    At a Glance

    • Joined Edward Jones in 1994
    • Enterprise Leadership Team
    • Named an Edward Jones principal in 2008

    Edward Jones Principal Wayne Roberts serves as Edward Jones' Head of Business Segments, responsible for the development and implementation of business segment strategies, as well as developing future market and business segment opportunities. Wayne serves as a member of the Enterprise Leadership Team, which is responsible for providing advice and counsel to the managing partner in helping the firm to grow its impact and create value for clients, colleagues and communities today and in the future. He also is the leader of the Business Forum.

    Wayne joined Edward Jones in 1994 as a branch operations specialist in Beaverton, Ore. That same year, he married his wife, Melissa. He opened the firm’s first branch office in Eureka, Calif., and in 1995 assumed responsibility for an office in Crescent City, Calif.

    As a financial advisor, Wayne helped grow the firm and advance its strategic priority of market-tailored growth by recruiting more than 20 financial advisors and hosting two asset-sharing plans. He also embraced the firm's rich history of volunteerism by helping other financial advisors in his region, serving in a variety of leadership roles. He also served as a regional leader from 2006 to 2008, providing leadership to branch teams in southern Oregon and northern California and growing the region from 65 to more than 90 financial advisors.

    In 2008, Wayne was named an Edward Jones principal. Later that year, he and Melissa and their daughters, Morgan and Kendall, relocated to the firm's St. Louis headquarters where he led Financial Advisor Recruiting.

    In 2011, Wayne assumed leadership of Area 4 in Branch and Region Development. In 2013, he moved to the firm's Tempe Campus in Phoenix to lead the Western division of Branch and Region Development. In this role, he was responsible for the growth and health of financial advisors in 10 areas and 70 regions. He returned to St. Louis in 2018 to lead Tailored Solutions within the Client Strategies Group. He became responsible for the leading the New Business Segment in 2019 and has served as the Head of Business Segments since 2020.

    Wayne and his wife are natives of Oregon, and both graduated from Linfield College in McMinnville, Ore., with bachelor’s degrees in finance. Wayne earned his MBA from Washington University in St. Louis in 2018.

    Wayne enjoys spending time with family and outdoor activities including bowhunting, fly fishing, snow skiing and golf. He is also a former competitive team roper.

    News releases

    Read more about Edward Jones in the news.

    Media kit

    An abundance of information about Edward Jones is available in our media kit.

    Contact reputation management

    Connect with our reputation management team to arrange interviews with our analysts, strategists and other thought leaders.