Friday 7/31/2026 a.m.

  • Stock gain with earnings in focus – North American equity markets are trading higher on Friday as investors digest earnings results from Apple and Amazon, which were released after yesterday's market close. Both companies exceeded analyst expectations for quarterly revenue and earnings. However, Apple shares are trading lower following a more cautious outlook from management, while Amazon shares are moving higher as investors appear to be focusing on strong results from the Amazon Web Services (AWS) segment, which posted its fastest revenue growth in more than four years. On the economic front, domestic real GDP grew 0.3% in May, exceeding Statistics Canada's preliminary estimate for a 0.1% increase. The mining, quarrying, and oil and gas extraction sector led the gain, with output rising 1.0% during the month. Service-producing industries also posted solid growth, expanding 0.2% in May and signaling improvement in domestic economic activity. Overseas, Asian markets finished higher overnight, led by South Korea's Kospi, which gained nearly 18% amid a rebound in technology shares. European markets are also posting modest gains. In fixed income, government bond yields are opening the day higher, with the 10-year GoC yield opening around 3.63% and the 10-year U.S. Treasury yield hovering above 4.7%.
     
  • Tech earnings in focus – Technology earnings remain in focus Friday as investors assess results from Apple and Amazon. Apple exceeded quarterly earnings and revenue expectations, supported by strong iPhone and Mac sales. However, shares are under pressure after management projected lower-than-expected revenue growth for the current quarter and cited supply constraints and rising component costs amid AI-related supply-demand imbalances. Amazon also surpassed earnings and revenue expectations, with Amazon Web Services (AWS) revenue rising 37% year-over-year, its fastest growth in 18 quarters, amid strong demand for AI workloads. Management raised its 2026 capital-expenditure outlook to approximately $220 billion, primarily reflecting continued investment in AWS and AI infrastructure. Despite elevated spending, Amazon posted a record operating margin of 13.7%. Recent earnings from major AI enablers, including Alphabet, Microsoft, Meta, and Amazon, have generated mixed stock-price reactions as investors appear to scrutinize whether rising AI investment is translating into adequate returns. We continue to recommend exposure to technology and the AI theme, balanced with more cyclical areas of the market. Within our opportunistic asset-allocation guidance, we favour U.S. large-cap stocks and emerging-market equities, both of which provide meaningful technology exposure in our view, alongside Canadian small- and mid-cap stocks.
     
  • Entering a seasonal soft patch, but the backdrop remains supportive – While fundamentals such as earnings growth and economic activity ultimately drive equity markets in our view, seasonal patterns have emerged over time, with some months historically performing better than others. Since 1970, the S&P 500 has generated an average return of 0.16% in August and posted gains 57% of the time.* By comparison, the index has returned an average of 0.75% across all months over the same period, with positive returns 60.6% of the time.* September has historically been the weakest month, declining by an average of 0.8% and posting gains just 44.6% of the time.* Despite these potential near-term seasonal headwinds, we remain constructive on the longer-term outlook for equities. TSX and S&P 500 earnings are on pace to grow by 25% or more this year, while economic activity remains healthy, supported by stable labour-market conditions, steady consumer spending, and improving manufacturing activity. Against this backdrop, we believe equity markets can continue to perform well in the months ahead.

Brock Weimer, CFA;
Investment Strategy

Source for all data not cited: FactSet.  
Source for data cited: *FactSet, Edward Jones
 

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