Continuing to serve you in a thoughtful way.

Throughout the challenges of recent months, we've continued to safely serve investors' needs. We are thoughtfully evaluating our office openings and in-person appointments. Learn more.

Our Investment Philosophy


Make sense of investing

We believe in a thoughtful, straightforward investment philosophy – long-term investing with an emphasis on quality and diversification. All three of these elements work together. Our philosophy is one of the ways we can help you make sense of investing.

A long-term strategy

The market changes every day, but your financial goals probably don't. And your investment strategy shouldn't either.

We believe a long-term strategy is the best way to build and preserve your financial security. But remember that "buy and hold" doesn't mean "buy and ignore." You should review your portfolio at least once a year to make sure you're still on track to meet your financial goals.


After years of experience, we know that quality matters. Our Research department recommends stocks, bonds and mutual funds that we believe offer the potential for solid performance over time – through good and bad markets. That's why we don't recommend penny stocks, individual junk bonds, options or commodities, and we don't hop on the bandwagon of investment fads. We believe these are too risky and won't deliver the performance you need to reach your goals.


No investment is risk free. But finding the right balance between that risk and your return potential is at the heart any solid investment strategy.

While diversification cannot protect you against a loss, it is one way you can help reduce your risk. If your money is invested in just one or a few investments and one of them experiences some challenges, your entire financial strategy could be in trouble. Instead, we recommend building a portfolio that includes different types of investments that may perform differently over time. We work together to help you stay on track to meet your long-term goals and limit your risk.

How we can help

Talk to your local Edward Jones advisor to learn more about which options might be best suited for you.

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