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Edward Jones Ranks #1 in Canada for Investor Satisfaction with Full Service Brokerage Firms for Six Years in a Row, according to J.D. Power

August 20, 2018

For the sixth year in a row, Edward Jones was ranked first in investor satisfaction amongst full service brokerage firms, according to the 2018 J.D. Power Canadian Full Service Investor Satisfaction Study SM, released August 16, 2018. 

"We are honoured to be recognized by our clients and J.D. Power for the sixth consecutive year. We take great care to build lasting relationships with our clients," said David Gunn, Country Leader – Canada, Edward Jones. "We believe that personal advice requires a human touch, rooted in a deep understanding of where each client is in their life and that technology supports this process, but doesn't replace it."

The study measures overall client satisfaction with full-service investment firms based on a number of performance factors. With a score of 799, Edward Jones is more than 10 points above the industry average of 785.

"We are committed to listening to our clients and continue to build advanced technology and resources to enhance the client experience," says Gunn. "We don't take our responsibility lightly. When we serve our clients well, it truly makes a difference in their lives."

About Edward Jones

Edward Jones is a full-service investment dealer with one of the largest branch networks in Canada. It is a member of the Investment Industry Regulatory Organization of Canada and the Canadian Investor Protection Fund, and a participating organization of the Toronto Stock Exchange.

In Québec, our Financial Advisors are known as Investment Advisors.

About J.D. Power

Headquartered in Costa Mesa, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit

Edward Jones received the highest numerical score among full service brokerage firms in the proprietary J.D. Power 2013-2018 Canadian Full Service Investor Satisfaction Studies SM.  The 2018 Canadian Full Service Investor Satisfaction Study measures overall investor satisfaction with full-service investment firms and financial institutions that offer wealth management and private banking services. The study was fielded in May-June 2018 and is based on responses from more than 4,400 investors who work with a financial advisor on their primary investment account. Your experiences may vary. Rating may not be indicative of future performance and may not be representative of any one client's experience because it reflects an average of experiences of responding clients.

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