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Edward Jones #1 in Investor Satisfaction in Canada for the Eighth Consecutive Year, According to J.D. Power

April 16, 2020

For the eighth year in a row, Edward Jones has been recognized as the highest in investor satisfaction, according to the J.D. Power 2020 Canada Full-Service Investor Satisfaction Study.

The study measures overall investor satisfaction with 17 full-service investment firms in Canada based on 8 performance factors. Edward Jones ranked highest with an overall satisfaction score of 836 versus an industry average of 790. Edward Jones' investor satisfaction improved by a significant 29 points year over year. Edward Jones continued to lead the way in client satisfaction in 6 out of 7 ranked categories, including Financial Advisor, Account Information, Firm Interaction, Information Resources, Investment Performance and Commission and Fees. 

"It's a great honour to be recognized for what matters most to us at Edward Jones, which is making a meaningful difference in the lives of our clients," said David Gunn, Country Leader, Edward Jones Canada. "Today, more than ever before, Canadians are looking for support from a trusted financial advisor as they navigate the impacts of coronavirus and market volatility on their physical, mental and financial health. Our financial advisors partner with their clients for life to help them reach their goals and I am so proud to see their relentless passion and commitment reflected in the J.D. Power study," added Gunn. 

About Edward Jones 

Edward Jones is a full-service investment dealer with more than 850 financial advisors in Canadian communities from coast-to-coast. A member of the Investment Industry Regulatory Organization of Canada and the Canadian Investor Protection Fund, the firm is also a participating organization in the Toronto Stock Exchange. Edward Jones has been ranked #1 for eight consecutive years in the J.D. Power Canada Full-Service Investor Satisfaction Study (2013-2020). For more information, visit edwardjones.ca. 

Edward Jones received the highest score in the J.D. Power 2013-2020 Canada Full-Service Investor Satisfaction Studies of investors’ satisfaction with their full-service investment firm. Visit jdpower.com/awards. 

About J.D. Power 

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe.

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